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8 November 2007
Hong Kong
Pets are man's best friends in Hong Kong, with 16 percent preferring a pet to having kids
Responsible pet keeping has become a major social topic in Hong Kong in recent times, given the increasing number of pets found abandoned and publicized cases of animal abuse, but there seems to be hope yet for our four-legged friends, according to a recent survey conducted by The Nielsen Company in Hong Kong about people’s attitude toward pets keeping.
26 October 2007
Hong Kong
Chinese outbound travelers like to travel in comfort
Chinese tourists from the three key cities of Beijing, Shanghai and Guangzhou like to travel in comfort when they travel overseas, according to a report released by The Nielsen Company. The Nielsen China Outbound Travel Monitor 2007 found more than one third of Chinese outbound travelers choose to stay in four-star hotels, with a further 10 percent opting for five-star luxury accommodation when heading overseas.
2 October 2007
Hong Kong
Word-of-mouth the most powerful selling tool: Nielsen Global Survey
Despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers, according to a recent global Nielsen Internet survey.
20 September 2007
Hong Kong
The Nielsen Company Introduces New, Definitive Guide to Media & Marketing Trends in Asia Pacific
Already recognized as the most culturally diverse region globally, Asia Pacific is a potpourri of mature, emerging and rapidly industrializing consumer markets which are home to more than half the world’s population and some of the world’s most dynamic, rapidly expanding media and marketing sectors. Acknowledging the growing importance of this region on the world stage, The Nielsen Company has produced its first joint ACNielsen/Nielsen Media Research consumer and marketing insights report –Nielsen Asia Pacific Media & Marketing Trends 2007.
9 August 2007
Hong Kong
Headaches, Colds and Back Ache - Most Common Health Compliants: Nielsen Global Survey
Key findings from a global health survey conducted by The Nielsen Company has found that headaches, colds, sleeping problems and back ache are the most common ailments, and when it comes to their treatment in an industry estimated to be worth over US$70 billion, consumers are loyal and habitual purchasers of over-the-counter (OTC) self- prescribed medication.
26 July 2007
Hong Kong
Heart Disease and Lung Cancer the Most Feared Ailments Worldwide: Breast and Ovarian Cancer the Leading Health Concerns for Women
Heart disease and lung cancers are at the top of global consumers’ list of major health concerns according to a global survey conducted by The Nielsen Company.
11 July 2007
Hong Kong
Harry Potter Charms the Entertainment Industry
With the imminent release of the new Harry Potter movie, “Harry Potter and the Order of the Phoenix,” as well as the upcoming book release on July 21 of the seventh and final installment in the series, “Harry Potter and the Deathly Hallows,” The Nielsen Company today released a multi-dimensional overview into the young wizard’s strong impact on the entertainment industry. Here is a unique look at the Harry Potter effect.
2 July 2007
Oxford
Global Consumers Vote Al Gore, Oprah Winfrey and Kofi Annan Most Influential
to Champion Global Warming Cause: Nielsen Survey
Former US vice-president and recent environmental celebrity Al Gore has topped the list of most influential people to champion the cause of global warming in a 47-country Internet survey conducted by The Nielsen Company and Oxford University.
2 July 2007
Shanghai
The Pacific Asia Travel Association (PATA) and The Nielsen Company China Sign Strategic Alliance for Region's Travel & Tourism Sector
The Nielsen Company China and The Pacific Asia Travel Association (PATA) announced a broad strategic partnership during the UNWTO-PATA Tourism Trends and Research Conference held June 29 – July 1, 2007, in Guilin, China, focused on delivering unrivalled statistics, analyses and forecasts to the Asia Pacific travel and tourism industry.
6 June 2007
Hong Kong
Consumer Confidence on the Increase in Hong Kong, Vietnam, Indonesia and Sweden but Softening Globally
Consumers in Hong Kong, Vietnam, Indonesia and Sweden appear to be riding a wave of confidence in the midst of a general softening of consumer sentiment globally, according to the latest Global Consumer Confidence Study issued by The Nielsen Company.
21 May 2007
Hong Kong
Nielsen Launches Brand3, A Revolutionary, Integrated Brand Management Consulting Service
In a major new step in its accelerating transformation into an integrated information services organization, The Nielsen Company today announced the launch of Brand3 - Brand Cubed - a revolutionary approach to managing brand performance and growth.
10 May 2007
Hong Kong
When It Comes to the Family Inheritance, It Pays Not to Succeed
Children may inherit good looks and personality from their parents, but when it comes to bequeathing our worldly goods, we’re more likely to share our assets according to how much a child needs the money, rather than how much they did us proud or how well they treated us in life, according to the findings of a global Nielsen Internet survey.
3 April 2007
Hong Kong
A Bad Hair Day is Out of the Question When It Comes to Looking Good
To maintain or enhance their looks, two thirds of the world’s consumers focus on taking care of their hair - in conjunction with a daily skincare regime and regular facial treatment – and if money were no object, they would continue to care for their hair, but would spend more on body massages and teeth-whitening, according to a study just released by The Nielsen Company.
8 February 2007
Hong Kong
Concern about a renewed threat of the bird flu likely
According to ACNielsen, a unit of The Nielsen Company and the world’s leading market research provider, consumers’ appetite for poultry is likely to be shaken, resulting in a drop in sales, should reports of the number of bird flu cases continue to rise - to the likely benefit of fish, white meat and canned food sales.
31 January 2007
Hong Kong
Global Warming: A Self-inflicted, very serious problem, according to more than half the world's online population
Unprecedented warm winters, prolonged summers, rainstorms at an unexpected time of the year… climate change is drawing global attention like never before, with nine in 10 of the world’s online population aware of the issue, and over half (57%) considering it “a very serious problem”, according to the latest global online survey conducted by ACNielsen, the world’s leading market research and information provider.
19 January 2007
Hong Kong
VNU Changing Name to The Nielsen Company
In a move that emphasizes its best-known brand name and underscores its commitment to create an integrated, streamlined global organization, VNU announced today it is changing its name to The Nielsen Company.
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