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Nonoy
Niles
President
ACNielsen Asia Pacific
As the world’s most experienced research company, we know that retail tracking data will only provide part of the story about your marketing performance. Knowing how much you sold is one thing, understanding the person who bought and why it sold is something else altogether. After all, you spend enough money each year promoting your products in-store and trying to attract your consumers’ attention!
At ACNielsen, we tell you what no other research supplier can…the demographic profiles and lifestyle stages of your consumers, their trial and repeat patterns, their brand switching behaviours, their attitudes and preferences, where they shop, how often and how much they buy.
And through the integration of in-store display information with our retail measurement data, we can tell you what promotions worked and what didn’t – when, where, how, and in how many stores…and how important these variables were in driving incremental sales.
No other global research company offers the breadth of research services, across so many markets. Our unmatched ability to ‘integrate’ across all sources of research information, across Customised Research (consumer attitudinal, brand and advertising tracking), Retail Measurement (Retail Index, ScanTrack) and Consumer Panel information (Homescan and I Scan) will provide you with a holistic understanding of the impact of your marketing activities. We’ll give you the bigger picture so you can make smarter business decisions.
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