Trust in advertising - a global Nielsen consumer report

Despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers, according to a recent global Nielsen Internet survey.

Consumer ailment and remedies - a global Nielsen consumer report

Key findings from a global health survey conducted by The Nielsen Company has found that headaches, colds, sleeping problems and back aches are the most common ailments of the world's consumers, and when it comes to their treament in an industry estimated to be worth over US$70 billion, consumers are loyal and habitual purchasers of Over-The-Counter (OTC) self-medication products.

Consumer Confidence, Concerns & Spending Intentions

Global consumer confidence down in first half 2007: Indians & Norwegians the world's most optimistic, Portugueses & South Koreans the most pessimistic.